Business writing certificate programs
Find out more about the Business Writing and Communication Certificate Program Courses: Course Detail Intro to Public Relations Public relations is a core management function for every type of organization, whether public or private.
This course will examine the different ways in which we observe and use persuasion in the communication we have with our families, our friends, and the general public. There is no available section. How effective are we? The course involves extensive use of self-evaluation methodologies and participative activities, enhanced by cases, rigorous self-review and introspection.
To reach this goal, in the course, we will 1 define key terms used by social influence researchers and practitioners, 2 explain major classic and contemporary social influence theories and models, 3 identify common heuristics, or simple decision rules, that guide the decision making process, 4 review how various source, receiver, situation, and message characteristics impact the social influence process, 5 demonstrate how to use and defend against the various social influence techniques discussed in class, and 6 discuss the ethical implications involved in the social influence process.
Our courses offer a series of concepts and practical applications that provide an accelerated understanding of the subtle arts of communication, enhanced by tips to make anyone a power-writer—a master of grammar, concision, and clarity.
Absences for in-class meetings will significantly affect your final grade.
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We take you beyond the basics of structure and style. In-class meeting dates will be announced. Students who complete the basic certificate may pursue an advanced certificate 6-course, 6 c. Professional-Client Communication This course is designed to explore the various processes of professional-client communications, including organizational theory, social, and managerial activities. For more information about financial obligations and tuition, please visit the Tuition page. How are we affected by persuasion? You also have the option to enroll in individual courses without committing to the entire certificate, enjoying the flexibility and expertise offered by Penn LPS Online to suit your schedule and interests. It provides an overview of the basic theoretical approaches, concepts, processes, and research in bargaining and negotiation. I plan to continue to research and hope to teach; I would like to be able to reach students with learning tools that are helpful to them. Carries business credit. To earn the certificate, it is recommended that students enroll first in the Fundamentals of Professional Writing course, followed by three additional basic professional writing courses. Visit the Cost of Attendance page for course tuition and fee rates. Whether you are in an entry-level position and want to ramp up your writing skills or are an accomplished writer ready to expand and refine your repertoire, our professional writing courses take you to the next level.It considers how people give reasons to justify their acts, beliefs, attitudes, and values and to influence the thought and action of others. Students select a "beat" or coverage area to investigate as part of the class homework projects.
Whether you are in an entry-level position and want to ramp up your writing skills or are an accomplished writer ready to expand and refine your repertoire, our professional writing courses take you to the next level.
I plan to continue to research and hope to teach; I would like to be able to reach students with learning tools that are helpful to them.
